Importance of Digital Marketig Service


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Digital Marketing is an important way to advertise any kind of business or service. If you want to increase your sales and become a successful businessman, you have to do digital marketing of your business. It offers a powerful and cost-effective way to promote any business/service/product to its targeted audience. So, professional digital marketing agency - like "Nafi Digital Marketing Service" becoming popular day by day.  Learn more about the basics of digital marketing in this article.


What is Digital Marketing

Digital marketing is the marketing and advertising process of a business, person, product, or service using online channels, electronic devices, and digital technologies. It’s another word for internet marketing. SEO service is one of the major service in this field.


Elements of Digital Marketing

Digital marketing can be broken into 7 main categories. There are :-


(1) Search Engine Optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. It  targets unpaid traffic known as organic traffic,  rather than direct traffic or paid traffic.


(2) Pay-per-Click

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher every time, when the ad is clicked. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.


(3) Social Media Marketing

Social media marketing (SMM) is the use of social media platforms and websites to promote a product or service. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.


(4) Content Marketing

Content marketing is a marketing porches of creating, publishing, and distributing valuable, relevant and consistent content to attract and acquire a targeted audience.

It includes things like educational articles, e-books, videos, entertainment, and webinars.


(5) Email Marketing

Email marketing is a marketing technique, that uses email as a tool to deliver commercial messages and generate sales.


(6) Mobile Marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smart phones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.


(7) Marketing Analytics

Marketing analytics is the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. It uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. It tells you how your marketing programs are really performing.


Why it is important

Marketers need to go where the people are. Now a days, as the people spend more time online, it is important that businesses optimize their digital channels to reach potential buyers. Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.


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Benefits of Digital Marketing

Traditionally, businesses reached their audience using channels like news paper, television, radio, magazines, events, and direct mail. But, now, businesses are trying to reach potential buyers through digital channels, like youtube, facebook, twitter etc .

There are many benefits of digital marketing than traditional marketing. Let me describe a few of them.



The main advantage of digital marketing is that, a targeted audience can be reached in a cost-effective and measurable way. It can generate a cost-per-acquisition (CPA) at a far lower rate than offline advertising.


Low cost

It lets you save your money to a substantial extent. A properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.


Targeted Audience

It’s now easier than ever to target a specific audience. Digital marketing, allows you to identify and target a highly-specific audience, and send that audience personalized, high-converting marketing messages.


Improved conversion rates

Traditional marketing requires people to get up and go to a shop, or make a phone call. But digital marketing can be seamless and immediate. If you have a website, then your customers are only ever a few clicks away from making a purchase. 


Increase Customer Loyalty

Finalizing  a sale with customers is great, but it’s even better to retain those customers after the sale. A customer retained can make another purchase or recommend your brand to others, which helps increase sales. To retain customers, you need to keep in contact with them and digital marketing makes that easier than ever.


Measurable results

You can obtain detailed information about how customers use your website or respond to your advertising. Measuring your online marketing with google analytics and other online metric tools makes it easier to establish how effective your campaign has been.


Higher Revenues

It’s a well-known fact that higher conversion rates can be generated by effective digital marketing techniques.  Hence, it will deliver loads of profitable benefits for your business in terms of better and higher revenues.


Competitor analysis

Competitor analysis is an integral part of your digital marketing campaign. It will help you to capitalize on any possible opportunities in no time. You can see what your competitors are doing to gain an upper hand and reach more consumers. Thus, you can figure out marketing opportunities and gain a strong competitive advantage.


Budget Friendly

If you are a small business owner, you likely need to be very particular with how you spend your marketing budget. While traditional methods of advertising can get very expensive very quickly, marketing on digital channels usually requires less investment.



If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.


Social currency

Digital marketing lets you create engaging campaigns using content marketing tactics (images, videos, articles). This content  can gain social currency - being passed from user to user and becoming viral.


Global reach

A website allows you to find new markets and trade globally for only a small investment.


How to Do Digital Marketing

Here are some digital marketing tips for small businesses

🔆 Define your goals

🔆 Identify your target audience

🔆 Establish a budget for each digital channel

🔆 Strike a good balance between paid and free digital strategies

🔆 Get Your Website Basics Right

🔆 Create engaging content

🔆 Conduct keyword research

🔆 Research competitors and differentiate yourself

🔆 Optimize your digital assets for mobile

🔆 Improve google my business listing and customer reviews

🔆 Improve Your Local SEO



Using of internet is becoming growing up. So digital marketing is very important in this time. Without online presence, none can become a successful businessman.  As a result, importance of digital marketing agency is increasing day by day. But, only a professional digital marketing service / internet marketing agency can boost your business in a short time. In this case, Nafi Digital Marketing Service is perfect. For the best result, this marketing agency applies its custom techniques. If you are series to bost your business/service/website, you should contact now.


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